Designing with Purpose, Driven by Empathy
Hello! I’m Joelle, an Atlanta-based designer blending creativity and engineering to build impactful visual solutions. I thrive at the intersection of design and technology, where artistry meets problem-solving and empathy drives innovation.
Currently employed as a UI/UX Designer at Hewlett-Packard Enterprise.
RESEARCH
Design Tokens
Building a Scalable, Unified Design System
Tasked with creating a more cohesive design language, our three-person team developed and implemented design tokens for HPE’s Design System. These tokens standardized key UI properties—like color, typography, and spacing—across products, enabling better collaboration between designers and developers and elevating the overall user experience.
RESEARCH
Data Visualization Colors
Creating Accessible, Data-Driven Color Solutions
To enhance data visualization across HPE’s enterprise products, we developed three custom color palettes—qualitative, diverging, and sequential. Each palette was designed to meet WCAG accessibility standards and achieve a 3:1 contrast ratio, ensuring clarity and inclusivity for all users while maintaining visual consistency across platforms.
ANIMATION
Mercedes F1 Animation
Dynamic Visual Storytelling
Created a high-impact animated loop video for the Mercedes F1 team, displayed in racer tunnels at the Monaco Grand Prix. The animation captured the brand’s precision and energy, enhancing the event’s immersive experience and leaving a lasting impression on an international audience.
DESIGN
HPE Newsroom
Revitalizing Content for a Global Audience
To modernize HPE’s digital newsroom, I collaborated with different teams to redesign the homepage, article pages, and timeline pages. The new design improved content discoverability, visual hierarchy, and user engagement, providing a more intuitive and dynamic experience for global readers.
