DESIGN
HPE Newsroom
Revitalizing Content for a Global Audience
Project Overview
ABOUT
Hewlett Packard Enterprise (HPE) sought to enhance its online presence and communication with stakeholders through the redesign of its Newsroom webpage. The existing design lacked visual appeal, efficient navigation, and did not effectively showcase the latest news and updates. The goal of the project was to create a modern, user-centered, and responsive design that would improve user engagement, accessibility, and overall brand perception.
TEAM
Taylor Seamans - Developer, Researcher
Joelle Gregory - UX/UI Designer, Researcher
Oliver Plunklett - UX/UI Designer Researcher
YEAR
2024
MY ROLE
UX/UI Designer
Objectives
IMPROVED USER EXPERIENCE
The primary goal was to create a seamless user experience for journalists, investors, customers, and employees, making it easy for them to access and share relevant news and resources.
ENHANCED VISUAL APPEAL
The redesign aimed to align with HPE's brand identity by incorporating modern design elements, imagery, and typography to create a visually engaging experience.
EFFICIENT CONTENT ORGANIZATION
A new content structure was introduced, categorizing news by topic, date, and relevance to streamline user navigation and make content discovery easier.
ACCESSIBILITY
Accessibility: The redesign adhered to Web Content Accessibility Guidelines (WCAG) to ensure that the webpage was fully accessible to users with disabilities.
