Design Tokens
Project Goal
TED is a household name, famous for their "TED Talks". They represent the engagement of ideas through global collaboration.
What we did
Since partnering in 2022, Whiteboard has become a trusted partner for the TED team. We've worked on several intiatives, like the Audacious Project and TED Countdown. We designed and developed a new home for their conferences. But, most recently we created a new home for the TED Fellows initative.
Their brand guide included blended "blobs" that highlighted the idea of fellows impacting each other in their respective fields. I expanded on that idea and created a visual lanaguage that centers of the individual changemakers and their collaboration with each other.
YEAR
2024
TYPE OF WORK
Research
MY ROLE
UX/UI Researcher
